Fuel For Thought
DIPLOMACY 101
The number one priority in any business is your customer. Even if the customer is wrong it is your duty to diplomatically empathize with their lives and persuade them to feel that they "want" what you have to offer. Not need, as need is an element of fear to some customers, and highly unlikely. Even though a customer might need it - they may not recognize it as a need. This is because comfort zones are more persuasive than beginning something new. If anyone tells you that it's nothing personal - it's just business. Wrong! Business IS personal. It will take from the pockets of both the customer and the provider of the commodity. Money IS a very essential and personal belonging, as it benefits us all, (personally).
a. w. sheda
